GruppoBPC produces an intelligent label provided with a double technology NFC/QR Code, which the customer can simply put their smartphone nearby or scan the QR Code to enter an interactive menu online, where they can surf over additional information published by the manufacturer.
At the start of the project, GruppoBPC assembles a project team among consultants, designers, and international business development managers, supporting the customer in order to efficiently face two steps necessary for launching of intelligent labels into the marketplace:
Study the content, the scope of communication and the technical solution suitable for the customer. Such process starts with an analysis of the content, in terms of structure, information and communication target. The course ends with a definition of the design and material of the labels based on the industry and characteristics of the product.
Content production and project implementation, through the creation of information (text/video), uploading of the mobile web pages (the interface displayed through the smartphone), the subsequent management and update of the interactive content.
Information Label is a project that increases the competitiveness of your company both on the domestic and international market. It requires minimal investments, such as content production, creation of the web interfaces, the implementation of or the adjustment to the intelligent labels produced by GruppoBPC. Set-up costs aside, it endorses moderate monthly costs for its management and maintenance.